Hi, I'm Scott. That's me with my dog, Baz. He's here for cute points. 

 

As a 20-year practitioner of strategic integrated marketing, I have developed and executed omnichannel marketing programs for some of the world's biggest brands. From integrated digital campaigns for Amazon and Starbucks, to social content programs for Marriott and Toyota, to launching platinum-selling recording artists and blockbuster film franchises, I've guided dozens of global brands through the ever-proliferating landscape of digital, mobile and social channels, balancing creativity with analytic rigor.

 

Simply put, I'm a business builder who leverages marketing strategy to untie knots, uncover opportunity and unlock growth!

 

Still curious? Scroll, browse, point and click below to learn more. 

In a Hurry?

Feel free to grab 'n go with these delightfully delicious downloadable documents. You can always come back later and order the full meal.  


RESUME

Names, dates, qualifications and other sordid details... It's all here for your perusal.

BIOGRAPHY

In case you're looking for more of a story-driven version of the facts, this might do the trick.

CONTACT

Call, email, snail mail, smoke signal... Feel free to reach out anytime.

Key Roles

I've founded and built multi-million dollar agencies, led multi-disciplinary practice groups and overseen global marketing teams. In every role, my primary objective has been to create value. It's been a 20-year thrill ride creating value for iconic brands in partnership with brilliant colleagues.


Executive Digital Director

Founder, Chief Strategy Officer

Head of Integrated Marketing

Founder, Chief Creative Officer

Vertical Success

Working in a perpetually nascent media type like digital requires a healthy dose of humility. Applying the strategic tenants of digital marketing across multiple consumer categories has taught me that the only constant of digital marketing success is that it's never constant. And that's why I love it so much!


Travel & Hospitality

Be it heads in beds or butts in seats, hotels and airlines sell some of the most perishable  products on the planet. OTA dominance only adds to the marketing challenges. My brand experience in this vertical is deep and includes:

  • MGM Resorts
  • Marriott International
  • Alaska Airlines
  • Wyndham Resorts
  • Hilton Hotels

Entertainment & Media

My digital career began with helping recording artists Avril Lavigne, Jennifer Lopez and Coldplay reach superstar status. It expanded to include blockbuster releases with these and more than a dozen other global entertainment brands:

  • SONY Entertainment
  • Disney
  • Activision Blizzard
  • Columbia Records
  • New Line Cinema

Healthcare

Healthcare marketing is one of the most highly regulated forms of digital communications. Over the course of my career, I've developed campaign-level and always-on digital communication strategies for provider and pharmaceutical brands including:

  • Cedar Sinai
  • Anthem Blue Shield
  • Merck
  • Houston Medical Center
  • Johnson & Johnson

Food & Beverage

I've developed and overseen large scale social content and omnichannel media campaigns for several national QSR, CPG and spirit companies during my career. Here is just a small sampling of brands I've been lucky to partner with: 

  • Starbucks
  • Dr. Pepper
  • Carl's Jr. 
  • Darden Restaurants
  • MillerCoors

Automotive

From 2nd and 3rd tier digital programs to 360-degree campaigns in support of Super Bowl spots, my experience in automotive spans domestic and import brands as well as aftermarket product brands including:

  • Toyota
  • Kia Motors
  • Bridgestone
  • Hyundai
  • Ford Motor Company

Consumer Technology

Consumer technology brands must constantly innovate in order to retain brand loyalty. The same can be said for their marketing efforts. I've been fortunate to bring innovative campaigns to market these top technology brands:

  • Amazon
  • Samsung
  • TiVo
  • Dell Computers
  • VIZIO

Channel Experience

The customer journey has gone from linear to highly dynamic, with content flowing at the speed of conversation. My breadth of channel experience has enabled me to develop actionable strategies that have  transformed the ways that brands engage with consumers in the connected world.   


Media

Web

Search

CRM

Content

Social

Analytics

E-Commerce

Accolades

I've been fortunate to work alongside some amazingly talented people. I've always approached my professional relationships as partnerships in success. Aligning my interests with the interests of my clients and colleagues has served the better good and enabled me to grow personally and professionally.  

Scott's combination of sharp intellect and practical thinking is a difference maker. I've known many people who can think at a very high level, but his ability to connect that deep insight to real world solutions and tangible action make Scott unique.

 

Clayton Reid

President, MMGY Global

Scott is an extremely gifted marketer - with a methodical, data-driven approach to planning and execution. His digital acumen is at the expert level and he brings this grasp to his efforts to drive acquisition - with a focus on driving long term value.

 

Ajeet Anand

VP of Marketing, Pacific Hospitality Group

Scott is a triple threat with a deep understanding of marketing, technology, and operations. His optimism, smarts, enthusiasm, work ethic, and wit are unmatched.  And he’s a strong leader who’s able to rally a team around change and growth.

 

Megan Blacksher

Chief Talent Officer, WONGDOODY/Infosys

Social media "experts" are a dime a dozen, but it takes more than a book and a blog to earn your stripes as an effective strategist and brand counselor. Scott goes beyond the buzzwords and the banal to craft unique and effective social branding that gets results.

 

Jodi Harris

Editor in Cheif, Content Marketing Institute

If I could describe Scott with one word it would be visionary. As a man of action, he is brilliant, creative, and methodical. I recommend him for any serious strategical team that wants to do great things. He is a born and demonstrated leader.

 

Ariana Faustini

Global Developer Marketing, Salesforce

I would highly recommend Scott to anyone looking for a multi-talented business leader to deliver both strategic thinking, as well as the brass tacks deliverables. His depth of understanding in the interactive world combined with his business acumen make him an asset.

 

Anja Kramer

CEO, Turn Biotechnologies

I have worked with many marketing executives and can say none have ever compared with Scott. He combines his incredible talent for positioning issues and communications skills with an extraordinary sense of strategy and timing.

 

Robb Walker

Chief Operating Officer, Catalina Island Co.

Scott has a great ability to understand a marketing challenge from all angles and develop a strategic solution with well thought out measurement tools. He turns marketing from an expense to an investment with a predictable and measurable ROI.

 

John Crosson

President (Fmr.), Grey Advertising

Needing more feedback? Be sure to visit my LinkedIn page to see recommendations from more than 70 colleagues and clients. 


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