INNOCEAN USA

INNOCEAN USA is an award-winning, full-service creative advertising agency with deep roots in automotive marketing. I lead the digital strategy and analytics teams for both the Hyundai and Genesis accounts. I am the founder of INNOCEAN’s Artificial Intelligence COE Task Force with a mandate to increase the efficacy of the agency’s AI capabilities. I co-lead performance marketing media strategy and analytics across paid social, programmatic, endemic, paid search, and OTT/CTV channels. I chair INNOCEAN’s CX Planning Committee with strategic oversight of multimillion-dollar digital CX and digital transformation initiatives. I am also the strategic lead for Web3 initiatives inclusive of NFTs and the Metaverse.

Pacific Hospitality Group

Pacific Hospitality Group develops, manages and owns a national portfolio of hotels and resorts that generate in excess of $300M in annual revenues. As the CMO, I was responsible for planning, executing and optimizing the marketing strategy across the entire portfolio. During my tenure, I transformed what were mainly traditional marketing programs into highly measurable digital programs which led to a 51% increase in attributable room revenue and 33% decrease in marketing expenditures, resulting in a dramatic increase of return-on-spend from 7:1 to 18:1.

Initiative Media

As the managing director of strategy, I led the development of relevant consumer insights and creative integration of media for Initiative's North America clients including Kia Motors, Best Western, Amazon, Dr. Pepper, MillerCoors and Carl's Jr.. Leading more than 75 strategic professionals across the entire agency, my primary role was to ensure that consumer understanding and engagement strategy was embedded into the communication planning and execution of media programs with annual spends in excess of $2 Billion. As the lead for creative integration and innovation, my objective was to bring Initiative Media and its clients further into the future of media including digital, social, mobile and branded content.

WONGDOODY/Infosys

The WONGDOODY interactive practice group is comprised of creative, production, strategy, content marketing and media planning teams, and provides a wide range of services for clients including Scion, T-Mobile, Alaska Airlines, VIZIO, and Amazon. As the chief digital officer for the agency, I was responsible for leadership of the agency's digital capabilities. I oversaw an operational team of more than 25 designers, developers, strategists and planners, and led the business strategy to drive revenue and growth for the agency.

Pollin8 :: Social Media Marketing

Pollin8 was a boutique social media agency that provided brands including Hershey, SunnyD, Samsung and Redbox, with social media marketing services at Facebook, Instagram, Twitter and YouTube. As the founder and chief strategist, my primary role was any role required to move the business forward. This included acting as the lead strategist, creative director and account lead.

TiVo

I led the global integrated marketing efforts for TiVo. These efforts included marketing and brand advertising – both online and offline – as well as social media and strategic marketing partnerships. Leveraging many of the tools, approaches, and resources within TiVo, my primary objective was to maximize the overall visibility and relevancy of the TiVo brand. 

HypeCouncil

HypeCouncil was a digital marketing and publicity agency that I founded in 1998. In the company’s early days, we helped independent recording artists build online fanbases via grassroots digital marketing tactics. Building on these experiences, we ultimately went on to represent major label recording artists such as Jennifer Lopez, Avril Lavigne, Coldplay and others helping them reach superstar status. Capitalizing on our success in music, I built this two-person boutique shop into a multimillion-dollar, award-winning digital media company with a client base of global brands and gaming publishers including EA Games, Activision, Starbucks, Levi's, McDonald's, and Reebok.